App Campaign Re-engagement pairs SKAN limitations with practical re-engagement ladders. You document deep link failures, uninstall priors, and creative swaps that respect short attribution windows.
Included drills
▹Deep link failure taxonomy
▹Uninstall window priors worksheet
▹SKAN-friendly creative rotation notes
▹Mentor review of one app funnel export
▹KR carrier latency assumptions (non-binding)
▹Async quiz on interpreting SKAN postbacks
▹Office hour on aligning with product analytics
Outcomes you ship
Ship a re-engagement ladder with SKAN caveats
Document deep link failures with owners
Present a creative swap plan tied to short windows
Lead mentor
Raj Patel
Growth mentor for app teams juggling SKAN and MMP dashboards.
FAQ
MMP configuration?
Not included; we reference exports only.
Product analytics alignment?
We supply conversation guides; actual meetings are yours to schedule.
Limitation
SKAN postbacks change—slides updated quarterly, not daily.
Cohort notes
“App Campaign Re-engagement clarified our deep link failures with owners named. SKAN quiz was tougher than expected—in a useful way.”
