Layering Intensive focuses on defensible audience stacks for enterprise marketing departments. You document sources, half-life of signals, and exclusion logic that can survive quarterly reviews.
Included drills
▹Signal inventory template with decay notes
▹Exclusion grammar for overlapping promos
▹Workshop on translating stacks for non-media stakeholders
▹KR data residency considerations overview (non-legal)
▹Sandbox plan for testing new layers
▹Mentor review of two audience diagrams
▹Exportable glossary for handoffs
Outcomes you ship
Ship a layered audience diagram with decay notes
Write exclusion rules for two overlapping promos
Deliver a glossary your procurement team can file
Lead mentor
Aya Fujimoto
Curriculum editor ensuring language stays precise for mixed KR/JP rollouts.
FAQ
Legal review included?
No. We supply plain-language summaries; your counsel approves final language.
CDP setup?
Out of scope—we reference CDP exports but do not configure pipelines.
What is not included?
No on-site workshops; remote sessions only for this cohort.
Cohort notes
“Audience Layering Intensive forced us to write decay notes beside every signal—tedious but finally audit-friendly.”
