This lab walks cohorts through rebuilding remarketing lists without over-collecting personal data. You will compare tag managers, validate event coverage, and stage rollouts for Kakao and Meta stacks common in Korea. The emphasis stays on operational marketing controls rather than speculative promises.
Included drills
▹Consent-mode checklist mapped to KR landing page patterns
▹Pixel QA worksheet with 18 failure states and fixes
▹Shadow account rehearsal before touching production spend
▹Weekly office hour with a paid media strategist
▹Shared Notion hub for tag ownership and change logs
▹Optional Looker Studio starter for delivery checks
▹Office-hour recording archive (30 days)
Outcomes you ship
Document a retargeting-ready event map for one live property
Ship a staged pixel rollout plan with rollback notes
Present a QA scorecard your team can reuse each quarter
Lead mentor
Mira Han
Program director focused on measurement hygiene for mixed KR/US stacks.
FAQ
Do you cover MMPs?
We reference common MMP dashboards but do not configure vendor contracts—that stays with your procurement team.
Is creative production included?
No. You bring existing assets; we focus on list integrity, frequency, and delivery checks.
What if our site stack is headless?
We include an appendix for headless builds, yet complex SSR edge cases may need your engineering partner beyond the cohort window.
Cohort notes
“The Pixel Path Lab forced us to name owners for each event—something we skipped for two years. Still wish we had one more clinic on server-side tagging, but the workbook alone paid for the seat.”
