Search Intent Recovery bridges SEM and remarketing teams. You cluster queries, align negatives, and rehearse message match before pushing lists into broader campaigns.
Included drills
▹Query clustering starter sheet
▹Negative alignment workshop
▹Message match rehearsal rubric
▹Shared doc for SEM + paid social handoffs
▹Mentor review of one live query export
▹Optional bilingual keyword tagging tips
▹Office hour on reconciling brand vs. DR objectives
Outcomes you ship
Deliver a clustered query map with negatives
Run a message match rehearsal with scores
Publish a handoff doc for SEM and social leads
Lead mentor
Irene Song
Growth mentor bridging SEM and social for B2B pipelines.
FAQ
Google Ads only?
Primary examples use Google Ads; Naver modules are referenced as supplemental reading.
Landing page builds?
Not included—bring URLs; we evaluate match qualitatively.
Data sharing?
You must anonymize queries before uploading to shared drives.
Cohort notes
“Search Intent Recovery's rehearsal rubric caught three message mismatches before we reopened remarketing. Dense first week.”
Haneul · SEM specialist · B2B SaaS collective · 4/5 · Google
“Straight shot: Naver appendix thinner than Google sections—still helpful for bilingual teams.”
